Top of the Page

If you’re looking to hook visitors to your website, you’ll quickly run into a pretty serious issue: They have short attention spans. Amazingly, a high percentage of Web users don’t even bother scrolling down when they first visit a page. The only way to catch their attention is to make the words ‘above the fold’ count.

Here’s how you do it:

  • Attention-Grabbing Titles: This may be a question, a surprising statement or just a catchy phrase, but do something to set your content apart from the rest of the Internet.
  • Lists: Try sneaking the first item or two of a list above the fold. Once visitors see the beginning of a list, they’ll want to read to the end.
  • No Fluff: Avoid filler phrases such as “for all intents and purposes.” Trim down wordy constructions: “In our opinion” becomes “we believe.”
  • Informative Content: Since you’re not using filler, you’ll need to fill the top of the page with actual information. This isn’t the place for in-depth descriptions, though: Hit each point quickly and move on to the next one.
  • Make it Perfect: It’s cliche, but you really don’t get a second chance to make a first impression. Those first words your customers read need to ooze professionalism, so make sure they’re well-written and error-free.

Filling your website with high-quality content is great, but it’s meaningless if your visitors never actually see that content. Pay extra attention to the top of the page, and you’ll encourage as many as possible to keep reading.


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